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Creatives need to know how to use data to their advantage. Whether you''re a small business focused on brand awareness or an influencer looking to boost your follower count, gathering, tracking, and assessing the right data is integral to your success. In this course, join video creator, content strategist, and entrepreneur Mitchel Dumlao as he explains how to pinpoint the most important key performance indicators (KPIs) for your content and enhance your creative output using data. Along the way, discover how to set goals for your business, calculate conversions of your content, determine which vanity metrics are harmful and helpful, and use data to create better content going forward.

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