Cover von Create a Brand Strategy wird in neuem Tab geöffnet
E-Medium

Create a Brand Strategy

Verfasser: Suche nach diesem Verfasser Pedersen, Lindsay (Verfasser)
Jahr: 2017
Verlag: LinkedIn
Mediengruppe: EMedien
Vorbestellbar: Ja Nein
Voraussichtlich entliehen bis:
Download Zum Download von externem Anbieter wechseln - wird in neuem Tab geöffnet

Exemplare

StandorteStatusVorbestellungenFrist
Standorte: Status: Verfügbar Vorbestellungen: 0 Frist:

Inhalt

Great brands garner enormous value to a business. They help a customer to see your business, like it, and be loyal to it. What''s more, great brands help leaders to know what to prioritize and what to deprioritize as they develop content, innovate their offering, and scale their businesses. While it may seem that great brands emerged into culture fully realized, the best come from an intentional defining of the brand strategy. In this course, branding expert Lindsay Pedersen explains how to create a compelling brand strategy that gets results for your organization. She demonstrates how to properly frame your strategy and covers brand positioning, discussing how to climb a benefit ladder and determine your position. Plus, she shows how to create a personality for your brand, choose the tone, and create an activation strategy.

Rezensionen

Details

Verfasser: Suche nach diesem Verfasser Pedersen, Lindsay (Verfasser)
Jahr: 2017
Verlag: LinkedIn
E-Medium: content sample opens in new tab
Suche nach dieser Systematik
Suche nach diesem Interessenskreis
Beschreibung: 01:00:04.00
Suche nach dieser Beteiligten Person
Sprache: Englisch
Mediengruppe: EMedien