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Today's job market is different: more competitive and more volatile. College grads need to use every tool at their disposal in their job search. They need to know how to create a career plan, understand what companies are looking for, and stand apart from the competition. Personal branding expert Lida Citroën shows you how to present yourself to employers in the best light, from your resume to your social media presence, to your interview attire. Lida also shares best practices for finding and applying to jobs, and setting yourself up for success before graduation. She helps you understand how to use social media strategically to network with future coworkers and mentors, and research the companies you really want to work for. Her advice is focused on helping you find a good fit with an employer that matches your passion, salary requirements, and values.

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