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Allan Haley is a consultant, educator, and formerly the Director of Words and Letters at Monotype. He is a giant in the typography community, responsible for maintaining a link to the history of type while keeping tabs on its future. In this interview, a partnership between Lynda.com and AIGA, Allan talks to Kristin Ellison about typography: why typography inspires a passionate response from cognoscenti and laymen alike, how the evolution from metal-set to digital type has impacted interest, and why certain typefaces endure. They also discuss The qualities of a great typeface Advice for typeface designers The impact of craftspeople like Doyald Young and the Maker movement Marketing typefaces and combatting font piracy Developing Monotype's Fonts.com library Why Monotype reinvests in fonts like Metro and Gill Sans Leaving Monotype to consult What makes a good addition to a font library How to design a font to fulfill a gap in the marketplace What's on the horizon for typography

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