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Marketing to Generation Z

Verfasser: Suche nach diesem Verfasser Stillman, David (Verfasser)
Jahr: 2019
Verlag: LinkedIn
Mediengruppe: EMedien
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Inhalt

Marketers have five generations to reach with each campaign: traditionalists, baby boomers, Generation X, millennials, and now Generation Z. Gen Zers are significantly different than predecessors: more realistic, competitive, and motivated. So how are marketers going to adapt to the needs of this up-and-coming generation? Learn from experts David Stillman and Jonah Stillman, a father and son team spanning Gen X and Gen Z, about who Gen Z is and how you can adapt your marketing campaigns to target this savvy new audience. Explore the seven key traits of Gen Z and discover where members shop, how they use social media, why they want to be aligned with winning brands, and more. Using David and Jonah's tips, you'll be better prepared to market to this incredibly unique and diverse generation.

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Verfasser: Suche nach diesem Verfasser Stillman, David (Verfasser)
Jahr: 2019
Verlag: LinkedIn
E-Medium: content sample opens in new tab
Suche nach dieser Systematik
Suche nach diesem Interessenskreis
Beschreibung: 00:28:51.00
Beteiligte Personen: Suche nach dieser Beteiligten Person Stillman, Jonah (Mitwirkender)
Sprache: Englisch
Mediengruppe: EMedien