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Sales is ultimately about helping other people determine what they want. By understanding how to do this-as well as how to navigate the overall sales process-you'll be better positioned to close deals. In this course, instructor Chris Croft shares key techniques and practices for being an effective salesperson. Chris explores the keys to building rapport, understanding a client's needs, and prescribing a solution. He also discusses how to handle objections, explores methods for closing a sale, and takes a look at efficiency and metrics.

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