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With traditional media outlets, 24-hour news sites, Twitter, and Facebook all competing for attention, getting your message broadcast-and received-the way you want can be tricky. In this course, PR expert Deirdre Breakenridge identifies the qualities of a good media spokesperson, what to expect from interactions with journalists, how to enhance your message with stats and sound bites, and how to cater your delivery and message to specific media channels and audiences. Watch the mock interview at the end of the course and see Deirdre's techniques and strategies in action.

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