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Pursue exponential business growth by working exclusively with your ideal customers. Learn how to define your ideal customer across multiple audiences. Instructor Jeffrey Shaw teaches how to bring out the best in your brand by offering the right thing at the right time and finding out what makes you different. Then he explains how to make your brand irresistible to your ideal customer by attracting them, discovering their perspective, and building the right pricing strategies. Jeffrey takes you through the art and science of a brand message. He covers topics such as making the right first impression, creating a powerful brand message, empowering customers to choose you, helping customers to see what's in it for them, and making it seem impossible for them to choose anyone else.

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