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Technology like LinkedIn has fundamentally changed the way people communicate, and the way they buy and sell. Learn how to use LinkedIn to get in touch with your buyers and start relationships you can use to build trust and accelerate sales. B2B marketing expert Gabe Villamizar explains how to use LinkedIn for social selling. First, he discusses the importance of being selective with keywords, images, and messaging to ensure you have a buyer-centric LinkedIn profile. Next, he shows you how to use LinkedIn to research and find buyers in your target market. Then he explains how and when to take the conversation offline, and how to measure the success of your social selling efforts on LinkedIn using key metrics.

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