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The goal of business performance analysis is to identify improvement opportunities, understand their root causes, and take action. These opportunities can come in many forms. They can be performance issues or areas of the business that perform extremely well and can be leveraged even further. This course, the first in our Financial Analysis series, introduces you to key concepts of business performance analysis. Author Rudolph Rosenberg focuses on the analysis of the profit and loss (the P&L) statement and on the key dynamics you need to understand in order to interpret the performance of your business. Understanding this data will help you make informed decisions that benefit your company in the long run. Get started now with this quick primer. When you''re ready for the next steps, check out Financial Analysis: Analyzing the Top Line with Excel and Financial Analysis: Analyzing the Bottom Line with Excel.

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