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Got an idea for a product that you''d like to sell online? In this course, instructor Patrick Rauland covers what you need to know to transform your idea into a full-fledged online store. Patrick details several different ecommerce business models, as well as how to choose the one that''s right for you. He explains how to select a target industry or niche area for your business, define the type of customer you''re targeting by creating a persona, and select and validate your product idea. After helping you figure out what you''re selling and who you''re selling to, Patrick delves into the practicalities of getting your product on the market. He shares how to register for permits, develop your brand, and sell your product either in your own online store or in marketplaces. He also shares tips for attracting customers, fulfilling orders, and managing your finances as the sales start rolling in.

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