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Social media is everywhere, but how can you use it to promote your business? In this course, marketing expert Megan Adams discusses how to craft, execute, measure, and optimize a winning social media marketing strategy. Megan explains how Facebook and Twitter are complementary and shows you how to map your strategy to successfully leverage both. She explains the unique features of each platform, such as Twitter's creator tools and Facebook Shops, and describes how to maximize your reach by attracting more followers and fans. Megan also covers how to become a thought leader by writing engaging, high-quality content that interests your target audience. Craft a winning social media marketing strategy for Facebook and Twitter with the practical guidance outlined in this course.

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