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Many companies use psychology to make us feel good about doing what they want us to do. Sound dark? It can be. But persuasive design can also be used for good. In this course, author Chris Nodder explains how you can integrate persuasive design into your products ethically and responsibly. He explores persuasive design's roots in the science of behavior, and shares some examples of effective and acceptable use. In the end, you'll have a better understanding of how to motivate and persuade your users-without misleading them.

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