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Think about your favorite brand. What's their story? What do they do? What do they stand for? In six short years, Warby Parker has defined itself as one of the most successful new American brands. Here, LinkedIn Influencer Neil Blumenthal shares his perspective on branding, and building companies and products in a brand-centric manner. He explains how he and cofounder and co-CEO, Dave Gilboa, run a company whose story and values play into everything from design and marketing to managing customer relationships and hiring talent.

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