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A style guide helps clarify a company's voice, look, and identity. It also ensures that the brand is memorable and consistent over time. In this course, designer Nigel French explains how to develop a style guide to build and maintain a strong brand identity. Learn about the purpose, format, and audience for a style guide, and decide which elements to include. Nigel shows how to build guidelines that make it easy for clients and colleagues to maintain logo integrity, a unified voice, and consistent use of typography, color, and imagery.

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