Cover von Market Research: Qualitative wird in neuem Tab geöffnet
E-Medium

Market Research: Qualitative

Verfasser: Suche nach diesem Verfasser Weise, Sarah (Verfasser)
Jahr: 2021
Verlag: LinkedIn
Mediengruppe: EMedien
Vorbestellbar: Ja Nein
Voraussichtlich entliehen bis:
Download Zum Download von externem Anbieter wechseln - wird in neuem Tab geöffnet

Exemplare

StandorteStatusVorbestellungenFrist
Standorte: Status: Verfügbar Vorbestellungen: 0 Frist:

Inhalt

If you're a modern-day marketer, you're not going to get by with just numbers, charts, and graphs anymore. In addition to your quantitative data, you need to learn what your customers really want. In short, you need to know your customers. You have to know what's going to motivate and drive them, what they're feeling as they're making buying decisions, interacting with your products, or engaging with your brand. In this course, market research expert and best-selling author Sarah Weise walks you through the best practices and processes of gathering qualitative research, and how it should fit in with your marketing strategies. Sarah's tactical course shows how to conduct a new research project, and covers topics like interviews, focus groups, diary studies, and ethnography. She also gives guidance on selecting the right methodology for your research and tips on moderating your groups.

Rezensionen

Details

Verfasser: Suche nach diesem Verfasser Weise, Sarah (Verfasser)
Jahr: 2021
Verlag: LinkedIn
E-Medium: content sample opens in new tab
Suche nach dieser Systematik
Suche nach diesem Interessenskreis
Beschreibung: 01:29:33
Suche nach dieser Beteiligten Person
Sprache: Englisch
Mediengruppe: EMedien