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Got a great idea for a marketing business? Whether you've been itching to start out on your own or pivoting after a layoff, this short course provides you with the roadmap you need to begin your entrepreneurial journey. Instructor Martin Waxman provides actionable tips and advice to help you take your marketing business from idea to execution. Learn how to develop your service offerings and position them as essential to the clients you're looking to attract. Discover how to review and reframe the business plan for your startup. Get strategies for refining your new business pipeline, identifying partners, and establishing the pricing model for your services. Plus, learn how to get ready for launch by developing a stellar digital marketing strategy.

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